In 2016, I used my life long love of crafting to launch Wool Couture Company.

From day one, my aim has been to inspire people around the world to try centuries old pastimes, by giving these timeless hobbies a twenty-first century makeover.

I’m very grateful that from day one we have had very loyal customers who have supported us over the years - thank you for being there for us. 

I am very proud to tell you that on 15th February 2026 we will be celebrating our tenth anniversary.  In the UK, it’s suggested that less than 35% of small businesses make it to this grand age.

Today, our craft kits are ranged in small independent stores through to the more established high street retailers, such as Waterstones, Dunelm and John Lewis.

Wool Couture continues to be owned by Claire and Ali Gelder, the Founders of Wool Couture, and our investors from Dragons Den, Touker Suleyman and Tej Lalvani.

Thank you to everyone who has supported my joy of making. I truly believe that hand made is always from the heart.